On June 12, 2025, in Hung Yen province, a training conference on enhancing the capacity for applying information technology and digital transformation was held in collaboration with the Center for E-commerce and Digital Technology Development (eComDX), the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), and the Department of Industry and Trade of Hung Yen province.This is a practical activity aimed at supporting the business community, cooperatives, and production and business establishments in the province to gradually adapt to digital transformation and effectively exploit market potential in the context of rapidly developing e-commerce.
A highlight of the program was the open discussion session, where businesses not only listened but also actively shared their practical difficulties and obstacles in implementing digital transformation within their organizations. The frank and open dialogue at the event also helped eComDX experts clearly understand the needs of the businesses and directly offer suggestions and solutions tailored to each specific business model. As a result, the conference was not only a place to provide theoretical knowledge but also a forum for practical application and dialogue, aiming for the goal of "learning to do" in the context of the digital economy.
Mr. Nguyen Xuan Bac, Deputy Director of the Department of Industry and Trade of Hung Yen province
In his opening remarks, Mr. Nguyen Xuan Bac, Deputy Director of the Department of Industry and Trade of Hung Yen province, emphasized that in the context of widespread digital transformation, the application of information technology to e-commerce activities is an urgent requirement for the business community. Over the past period, Hung Yen province has actively implemented propaganda, support, and guidance for businesses to transition from traditional business methods to digital platforms.
However, to adapt more effectively to this trend, local businesses need to raise awareness, invest systematically in technology, diversify sales channels, and improve customer service policies. This conference is organized to contribute to promoting that process, gradually building a modern e-commerce ecosystem, helping businesses access new markets, optimize costs, and increase product value through the application of digital technologies such as artificial intelligence (AI).
To concretize this direction and provide businesses in Hung Yen with effective access tools, the conference devoted significant time to practical topics related to digital technology.
According to Mr. Le Trung Dung, from the Center for E-commerce and Digital Technology Development (eComDX), under the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), digital transformation is entering a period of strong development. AI plays a central role as a driving force helping businesses innovate their operating models, optimize costs, and enhance competitiveness. AI not only automates processes and shortens operating time, but also creates unprecedented levels of personalization for customer experiences, from suggesting suitable products to providing 24/7 customer service via chatbots, building advertising content using natural language, or designing images and videos using AI tools.
Mr. Le Trung Dung, Center for E-commerce and Digital Technology Development (eComDX), Department of E-commerce and Digital Economy (Ministry of Industry and Trade)
Mr. Dung introduced a range of popular and accessible AI tools for small and medium-sized enterprises (SMEs) such as ChatGPT, Canva AI, Gemini, KlingAI, etc. These solutions can support businesses in writing marketing content, creating communication materials, automating meeting notes, analyzing customer behavior, and managing data files effectively.
In particular, the shared content provided Hung Yen businesses with a practical AI implementation roadmap, divided into three stages: (1) getting acquainted with simple tools to save time and resources; (2) implementing partial automation of business operations such as email marketing and chatbots; (3) moving towards comprehensive personalization of customer experience and automation of decision-making processes.
Beyond simply introducing the tools, Mr. Dung also emphasized the skills needed to effectively and safely utilize AI. Specifically, businesses need to clearly define their usage goals, know how to ask the right questions, understand the limitations of AI, and monitor and adjust results to avoid becoming completely dependent on the technology. Notes on customer data security and controlling misleading content were also presented to ensure legal compliance during application…
Mr. Cao Qui Long, representative of eComDX Center, introduced how businesses can automate tasks using AI.
The program is well-structured with two main modules. The first module provides an overview of the application of information technology and digital transformation in online business operations. Here, experts from eComDX shared in-depth insights into the role, benefits, and legal basis of digital transformation, especially in the online business sector. This knowledge helps participants better understand the current legal framework as well as the development directions that the State is promoting to support businesses entering the digital economy.
eComDX experts guide businesses in Hung Yen on how to create product promotional images and videos using AI.
The second module focuses on highly practical content: the application of artificial intelligence (AI) in online business operations.
Through in-depth discussions at the conference, Mr. Cao Qui Long, representing the eComDX Center, presented how AI is contributing to reshaping consumer behavior, optimizing operational processes, and supporting individual businesses in personalizing communication messages. Topics such as customer data analysis, marketing process automation, and recommendations for AI tools suitable for each business model were presented in a specific, accessible, and highly applicable manner. At the same time, Mr. Long also introduced how businesses can automate tasks using AI to minimize operating costs, optimize resources, and improve business efficiency.
Beyond theory, participating businesses are guided on how to create promotional images and videos using AI, craft content tailored to different potential customer groups, and develop integrated communication plans combining AI tools and social media platforms. This is a crucial step that helps businesses not only reach the market faster but also optimize advertising costs under limited resources.
The trainees frankly shared the difficulties and obstacles they are facing when implementing digital transformation in their organizations.
Participating businesses had the opportunity to interact and experience firsthand the AI platforms and tools currently being implemented in business practices. This provided businesses and cooperatives in the province with additional inspiration and motivation to proactively embark on the digital transformation journey, contributing to building local product brands in a more sustainable and effective way.
The conference was highly appreciated for its visual appeal, accessibility, and practical relevance. The content presented at the conference opened a clear path for businesses in Hung Yen province to gradually master digital tools and enhance their trade promotion capabilities in the digital economy.
