On the afternoon of November 4th, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), in coordination with the Department of Industry and Trade of Gia Lai province, organized a workshop titled "Enhancing the Competitiveness of Local Specialties in the Online Environment".
The program is supported by TikTok Vietnam, Sao Star Media, and other partner media outlets.
The workshop aimed to equip more than 50 businesses, cooperatives, and OCOP product manufacturers in the province with knowledge and skills such as: solutions to support traditional market traders in applying e-commerce; e-commerce development orientation for the period 2026-2030; introduction to the cross-border e-commerce platform Gobiz Vietnam; and livestreaming sales skills in the digital environment.
Ms. Tran Bich Ngoc, Deputy Head of the Policy Department of the E-commerce and Digital Economy Bureau (Ministry of Industry and Trade), presents current e-commerce trends. Photo: Hai Yen.
Gia Lai province currently has 981 valid OCOP products from 507 businesses. Of these, 851 products have achieved 3-star rating (86.75%), 123 products have achieved 4-star rating (12.54%), and 7 products have achieved 5-star rating. This is a rich resource of products that needs to be exploited more effectively on digital platforms, especially in the context of rapidly developing e-commerce and increasingly popular online sales.
Ms. Pham Thanh Huong, Senior Specialist in E-commerce and Digital Economy, presents solutions to support small traders in traditional markets in applying e-commerce. Photo: Hai Yen
Speaking at the event, Mr. Nguyen Dinh Kha, Deputy Director of the Department of Industry and Trade, emphasized that the workshop is an opportunity for local businesses to access new business trends, thereby expanding their consumer markets and enhancing the brand value of Gia Lai's specialties. Mr. Kha hoped that e-commerce solution providers would contribute practical ideas to promote the development of e-commerce in the province in particular and the country in general.
Also on the same day, the Department of E-commerce and Digital Economy organized a livestream event to promote 20 typical OCOP products of the province through the TikTok platform and the Sao Star channel, contributing to enhancing the presence of local products in the digital environment.
TikTokers livestreamed to promote 20 typical OCOP products of Gia Lai province. Photo: Hai Yen.
