Press conference announcing the National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2025

On November 4, 2025, in Hanoi, the Ministry of Industry and Trade (Department of E-commerce and Digital Economy) held a press conference to introduce and provide official information about the "National E-commerce Week and Vietnam Online Shopping Day - Online Friday 2025" program to agencies, organizations, businesses, consumers, and media outlets nationwide.

Attending the press conference were Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy; Mr. Nguyen Van Minh, Editor-in-Chief of the Industry and Trade Newspaper; Ms. Nguyen Quynh Anh, Vice Chairman of the National Competition Commission; Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development; Mr. Tran Van Trong, General Secretary of the Vietnam E-commerce Association; Mr. Nguyen Khanh Toan, Director in charge of Government Relations at TikTok Shop Vietnam; Ms. Vu Xuan Linh, Director of Strategic Partnerships at Shopee Co., Ltd.; Mr. Do Huu Hung, Director of ACCESSTRADE Vietnam; along with representatives from various units, organizations, and businesses operating in the fields of e-commerce and digital technology, and a large number of journalists and reporters from news agencies nationwide.

"Safety - Peace of Mind - Joy" to create a sustainable e-commerce ecosystem.

Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy, Ministry of Industry and Trade

Speaking at the press conference, Ms. Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy, Ministry of Industry and Trade, stated that in recent years, Southeast Asia has emerged as one of the most dynamic regions globally in terms of cross-border e-commerce and supply chain development. According to statistics, by 2024, the total value of e-commerce transactions in Southeast Asia will exceed US$100 billion. Of this, Vietnam's e-commerce retail revenue will reach US$25 billion. Vietnam is ranked among the countries with the highest e-commerce growth rate in the region, among the top 10 fastest-growing countries in the world, and ranks third in market size (after Indonesia and Thailand) with over 60 million online shoppers. 

However, one of the biggest obstacles for consumers when shopping online is the concern about product quality not matching the advertisements. Furthermore, buyers fear receiving substandard goods, counterfeit products, or goods that do not match the images and descriptions online. This reality shows the need for more comprehensive and appropriate solutions to build a transparent and safe business environment, protecting the rights of consumers and reputable businesses in the market.

Sharing their vision for 2025, the leaders of the Department of E-commerce and Digital Economy stated that Online Friday 2025 will focus on building a comprehensive connected ecosystem with the overarching theme of "Safety - Peace of Mind - Joy". 

This year's theme clearly reflects the government's direction in promoting e-commerce as a modern, transparent, reliable, and positive shopping channel. Online Friday aims not only to create a common platform to strengthen trust, protect consumer rights, and reassure them about product quality and online transactions, but also to bring convenience, joy, and excitement throughout the digital shopping journey.

At the same time, the program also aims to strengthen the bond and sustainable partnership between the business community and consumers.

Specifically, the 2025 program will focus on key areas such as: Enhancing the e-commerce and digital technology experience through organizing Vietnam's largest online shopping event and a technology experience space; Building consumer trust by providing practical incentives, promoting electronic payments, and strengthening the prevention and control of counterfeit goods; Supporting businesses in digital transformation, improving technology application capabilities, and promoting local products; and Boosting the promotion, recognition, and consumption of genuine products, while supporting local businesses in exporting online, contributing to overall economic development.

At the press conference, the leaders of the Department of E-commerce and Digital Economy expressed their hope that media agencies and reporters would continue to cooperate and disseminate information about the Program to a wide range of consumers and businesses in provinces and cities nationwide. They also encouraged increased communication about solutions to combat counterfeit goods; protecting the rights of entities in the e-commerce environment; and publicizing government support policies.

The Department of E-commerce will also continue to support all businesses nationwide to have the opportunity to boost sales, contributing to the development of production and business, and consumers will easily be able to choose goods at good prices that suit their needs.

"Shopping is fun, and shopping is fun" – The new spirit of Online Friday 2025

The Organizing Committee of the program stated that Vietnam Online Friday 2025 is designed with a series of key activities aimed at strengthening market confidence and enhancing brand value in the digital space. At the press conference, Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development - eComDX (Department of E-commerce and Digital Economy - Ministry of Industry and Trade) shared that the slogan "Shopping is fun, shopping is fun" was chosen by the Organizing Committee this year to convey a youthful and approachable spirit, encouraging consumers, especially young people, to enjoy online shopping as an exciting digital culture experience, rather than just a regular shopping activity.

After more than a decade of development, Online Friday 2025 not only continues to affirm its position as a key national e-commerce event, demonstrating the strong commitment of the Ministry of Industry and Trade and the Government to promoting e-commerce development in a modern, transparent, and reliable direction, but also aims to become a symbol of connection, innovation, and spreading the joy of safe and positive shopping in the digital age. The program is expected to bring online shopping closer to millions of Vietnamese people, contributing to promoting digital consumption and enhancing customer experience.

“We hope consumers will proactively equip themselves with knowledge, choose reputable sellers, thoroughly research product information, and understand their rights to enjoy online shopping intelligently, happily, and with peace of mind. In addition, sellers and businesses participating in the Program will also enhance their responsibility in providing quality products and services, transparent information, and compliance with regulations, thereby building long-term trust and reputation on the digital platform,” Mr. Tuan emphasized.

Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development - eComDX (Department of E-commerce and Digital Economy - Ministry of Industry and Trade)

The Organizing Committee believes that when consumers, businesses, digital platforms, and stakeholders work together to create a healthy, trustworthy, and inspiring e-commerce environment, Online Friday 2025 will become a special milestone – a place where shopping is not only "convenient" but also "fun".

Detailed activity plan for the National E-commerce Week and Online Friday 2025

At the press conference, the Ministry of Industry and Trade officially announced the dates for the National E-commerce Week and Vietnam Online Friday 2025. Accordingly, the National E-commerce Week will be organized nationwide by the Ministry of Industry and Trade from November 13th to November 17th, 2025. Promotion limits: The maximum value of goods and services used for promotion and the maximum discount rate for promoted goods and services is 100%.

Within the framework of this year's National E-commerce Week, the Department of E-commerce and Digital Economy, in coordination with TikTok Shop, the Industry and Trade Newspaper, functional departments/divisions, provincial/city Departments of Industry and Trade, industry associations, and with the support of brands, businesses, and platforms in the e-commerce ecosystem, will organize specific activities to realize the theme "Safety - Peace of Mind - Joy" as follows:

The Kick-off Ceremony for Vietnam Online Shopping Day 2025 is the central event, attracting millions of consumers and thousands of businesses.

Implementing the Livestream Online Friday 2025 event series with the theme "Safety - Peace of Mind - Joy" on platforms and applications participating in the Program, aiming to provide in-depth knowledge and information to help consumers identify and distinguish between genuine and counterfeit goods.

Notably, this year's Online Friday will feature a Mega Live session, organized by the Organizing Committee, providing visual demonstrations and detailed instructions on how to distinguish between genuine and counterfeit products, thereby raising awareness and improving consumers' skills in identifying authentic products.

The event features an experience space and exhibition showcasing authentic products and digital transformation solutions for businesses. Here, people can immerse themselves in the digital technology environment, explore modern shopping solutions, experience convenient digital payments, and smart logistics services.

At the event, businesses will have more opportunities to network and connect with service providers to strengthen cooperation, find suitable partners, and expand business development opportunities in the future.

In addition, within the framework of the National E-commerce Week, there are also activities in response to OnlineFriday from localities nationwide, including Departments of Industry and Trade, trade promotion centers, etc., and accompanying activities from businesses, sellers, and e-commerce platforms.

Building on the positive results of the past, Online Friday 2025 will continue to implement practical support activities for businesses, while strengthening consumer confidence through transparent and valuable promotional programs, along with the responsible collaboration of brands, businesses, major e-commerce platforms, and sales support platforms.

These efforts aim to build a "Safe - Secure - Joyful" online shopping environment, helping consumers experience convenient, reliable, and exciting shopping. Through this, the program continues to create a strong impetus for widespread adoption, promoting the sustainable development of Vietnam's e-commerce market.