On November 14, 2026, in Ho Chi Minh City, the E-commerce Department of the Ministry of Industry and Trade held a press conference to announce the event in response to the National E-commerce Day on December 12 and Vietnam E-commerce Week - Online Friday 2026, with the overarching theme: "E-commerce without boundaries".
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Attending the program, on behalf of the Department of E-commerce (Ministry of Industry and Trade) were Ms. Le Hoang Oanh - Director, Ms. Nguyen Thi Minh Huyen - Deputy Director, and Mr. Nguyen Huu Tuan - Director of the E-commerce Development Center. On behalf of the leaders of Ho Chi Minh City's departments and agencies were Mr. Nguyen Ngoc Hoi - Deputy Director of the Department of Culture and Sports of Ho Chi Minh City, and Mr. Nguyen Thanh Hoa - Deputy Director of the Ho Chi Minh City Digital Transformation Center. On behalf of the program's partners were Mr. Nguyen Tan Phong - Vice President, representing the Vietnam E-commerce Association; Mr. Pham Tan Dat - Vice President of the Vietnam E-commerce Association, in charge of cross-border e-commerce; Mr. Nguyen Lam Thanh - General Director of TikTok Vietnam; Mr. Nguyen Khanh Toan - Director of Government Relations at TikTok Shop Vietnam; and Ms. Pham Minh Trang - Director of Partner Management at TikTok. Mr. Bui Huy Dung - Deputy General Director of Accesstrade… Notably, the program was attended by a large number of journalists, reporters, and editors from central and local media agencies.
A historical milestone and a picture of breakthrough growth.
According to Clause 1, Article 3 of Government Decree No. 248/2026/ND-CP, issued on June 30, 2026, December 12th of each year is designated as National E-commerce Day. Alongside this, Online Friday is an event held annually since 2014 within the framework of Vietnam E-commerce Week, and 2026 marks the first year it will be associated with National E-commerce Day on December 12th.
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Director of the E-commerce Department, Le Hoang Oanh
Speaking at the press conference, Director of the E-commerce Department Le Hoang Oanh emphasized that Vietnam's e-commerce continues to maintain a leading breakthrough growth rate in the region. By 2026, the online retail market size is estimated to reach between 37.2 and 37.8 billion USD, corresponding to a growth rate of 20% - 22% compared to 2025.
However, alongside this growth in scale come challenges related to disparities: the gap between major urban centers and remote areas; between large enterprises and small businesses, cooperatives, and individual households; between generations of consumers; as well as disparities in digital capabilities and levels of legal compliance.
With that spirit in mind, the Director of the E-commerce Department emphasized that Online Friday 2026 has chosen the overarching theme : "E-commerce without boundaries" to focus on solving the problem of comprehensive e-commerce development through 5 pillars: No geographical boundaries; No scale boundaries; No generational boundaries; No skills boundaries; and No legal boundaries.
The Director shared that, with the "no regional gap" initiative, the goal is to bring local products, Vietnamese goods, and OCOP products to a wider market, especially in rural, mountainous, and border areas. Next is the "no scale gap" initiative, supporting business households, cooperatives, and small and medium-sized enterprises (SMEs) in accessing platforms, tools, and digital services that can create advantages for larger businesses. The "no generation gap" aims for a friendly and safe online shopping environment, helping various consumer groups, including the elderly and newcomers, confidently access digital shopping methods. The "no skills gap" focuses on training, consulting, and disseminating skills in operating online stores, livestreaming, advertising, and applying artificial intelligence (AI). Finally, the "no legal gap" emphasizes transparency, compliance with regulations, protecting consumer rights, and enhancing the responsibility of market participants.
Let's work together to spread the message for the sustainable development of e-commerce in Vietnam.
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Overview of the Press Conference
The year 2026 marks a historic turning point as the Government issues Decree No. 248/2026/ND-CP, officially designating December 12th as National E-commerce Day. This strongly affirms the Party and State's position of e-commerce as a key economic driver closely linked to the livelihoods of millions of people.
Director Le Hoang Oanh affirmed: "December 12, 2026 will lay a solid foundation for subsequent development stages ," therefore, the Director called on news agencies and the press to play a bridging role, strongly spreading the message "No Boundaries" and the series of activities in response to the National E-commerce Day on December 12 to the people and business community nationwide.
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Mr. Nguyen Huu Tuan - Director of the E-commerce Development Center
Providing an overview of the series of events in response to Vietnam E-commerce Day on December 12th and Online Friday 2026, Mr. Nguyen Huu Tuan - Director of the E-commerce Development Center - stated that this year's program has received coordinated support from all provinces and cities nationwide. Accordingly, the program includes the following main activities:
(i) Experiential event and digital space: Taking place from December 10–11, 2026 at the Hanoi Museum.
(ii) The highlight of National E-commerce Day: December 12, 2026 – a super digital festival and peak period for stimulating online consumer demand.
(iii) National E-commerce Week (Online Friday 2026): Continuous implementation from December 10–16, 2026.
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Deputy Director Nguyen Thi Minh Huyen speaks at the Q&A session of the press conference.
Speaking to the press at the press conference on the direction of this year's program, Ms. Nguyen Thi Minh Huyen - Deputy Director of the E-commerce Department - said that, in order to realize the Party and Government's policy of identifying e-commerce as one of the spearheads of the economy, the series of events in response to the National E-commerce Day on December 12th and Vietnam E-commerce Week - Online Friday 2026 will focus on three main areas:
First, narrow the development gap and promote double-digit growth;
Secondly, it connects central and local governments nationwide. Accordingly, all 34 provinces and cities will participate in activities to celebrate National E-commerce Day on December 12th and Vietnam E-commerce Week - Online Friday 2026, contributing to promoting the consumption of OCOP products and key industries through e-commerce.
Thirdly, building trust among businesses and consumers in the transparency of e-commerce transactions aims for sustainable growth.
With the theme "E-commerce without boundaries," Online Friday 2026 aims not only to create a vibrant shopping week but also to generate practical value, giving every locality, every business, and every citizen the opportunity to participate and contribute to the sustainable development of e-commerce in Vietnam.
