Opening Ceremony of “Vietnam Online Shopping Day – Online Friday 2025”

On the evening of November 14, 2025, in Hanoi, the Ministry of Industry and Trade (Department of E-commerce and Digital Economy) held the opening ceremony of Vietnam Online Friday 2025. This is not only the biggest online shopping event of the year, but also spreads the message of smart, responsible, and sustainable consumption, contributing to the strong development of Vietnam's digital economy in the new era.

Attending the opening ceremony, on behalf of the Ministry of Industry and Trade were: Deputy Minister of Industry and Trade Phan Thi Thang; Director of the Department of E-commerce and Digital Economy Le Hoang Oanh; Director of the Department of Domestic Market Management and Development Tran Huu Linh; Vice Chairman of the National Competition Commission Nguyen Quynh Anh; and Deputy Editor-in-Chief of the Industry and Trade Newspaper Nguyen Tien Cuong. Representing the locality was: Deputy Director of the Hanoi Department of Industry and Trade Nguyen The Hiep. Leaders representing the participating businesses included: Mr. Nguyen Lam Thanh, Representative of TikTok Shop Vietnam; Mr. Ngo Thanh Hai, General Director of Deli Vietnam Development Co., Ltd.; Mr. Phan Manh Ha, Director of External Relations of Shopee Vietnam; Mr. Nguyen Huu Tu, General Director of Vietnam Chemical Corporation; and Ms. Ngo Ngoc Anh, Marketing Director of Sao Thai Duong Joint Stock Company.

Also attending the event were representatives from units under the Ministry of Industry and Trade, and numerous businesses and organizations in the e-commerce ecosystem, including: Lazada; Sendo; AccessTrade; Grab; Vinachem; Sao Thai Duong; Doppelherz Vietnam; Vietnam Motorcycle Manufacturers Association; VECOM; Youth Entrepreneurship Support Center - Vietnam Youth Union (SYS); DAKE Group; MCN TikTag; Meta Ecom; Truong Thinh Group; GOCADO Vietnam; Bao Minh Pharmaceutical; SKIN1004 Vietnam; Dear, Klairs; Sunhouse; Viettel Post Corporation; Biti's, along with many other units in the fields of technology, distribution and e-commerce support.

Safety, peace of mind, and happiness are our top priorities.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Phan Thi Thang stated that one of the biggest obstacles for consumers when shopping online is concern about product quality. In addition, the issue of substandard goods, counterfeit goods, and goods infringing intellectual property rights is a prominent problem in both e-commerce and traditional commerce. 

Deputy Minister of Industry and Trade Phan Thi Thang delivered a speech at the ceremony.

Therefore, organizing the E-commerce Week and Online Friday 2025 event with the theme "Safety - Peace of Mind - Joy" this year demonstrates the Ministry of Industry and Trade's determination to work alongside e-commerce platforms, sellers, and consumers to build a transparent and positive e-commerce environment, promoting the role of regulatory agencies and enhancing the responsibility of e-commerce platforms/marketplaces and sellers in building trust and protecting consumer rights.

Mega Livestream Series "Safety – Peace of Mind – Joy"

With the overarching theme of "Safety - Peace of Mind - Joy" for Online Friday 2025, the Department of E-commerce and Digital Economy, Ministry of Industry and Trade, aims to build a comprehensive connected ecosystem in the field of e-commerce.

Director of the Department of E-commerce and Digital Economy, Le Hoang Oanh, delivered a speech at the opening ceremony.

One of the highlights of this year's program is the Mega Livestream series "Safety - Peace of Mind - Joy." For the first time, the Organizing Committee is directly conducting a large-scale Mega Live session, with a visual and lively presentation, providing detailed guidance to consumers on how to distinguish genuine from counterfeit goods, and how to shop smartly and safely in the digital environment. This activity is expected to contribute to raising awareness, strengthening trust, and protecting consumers in e-commerce transactions.

The Online Friday 2025 program focuses on several key areas, including:

Enhancing the e-commerce and digital technology experience: Through online shopping programs, digital technology experience spaces, and exhibition/livestream spaces of MCNs and e-commerce platforms. At the event, residents and tourists can immerse themselves in new technology experiences, discovering solutions and conveniences that support more modern and safer shopping.

For the first time, the Organizing Committee directly conducted a large-scale Mega Live session, featuring a vivid and engaging visual presentation, providing detailed guidance to consumers on how to distinguish between genuine and counterfeit products.

Building consumer trust: By offering practical incentives, promoting electronic payments, and strengthening the fight against counterfeit goods. This year, the "Safe - Secure - Happy" Online Friday Livestream series will be implemented throughout, providing visual guidance on how to distinguish genuine from counterfeit goods, and smart and safe shopping skills, helping to raise awareness and protect consumers.

Supporting businesses in digital transformation and promoting Vietnamese products: The program will organize an exhibition space showcasing digital solutions, connecting businesses with e-commerce platforms, MCNs, KOLs, and technology partners. Networking and sharing activities between sellers, MCNs, TSPs, and KOLs with large followings will contribute to spreading awareness of Vietnamese products and brands. This is also a journey to bring Vietnamese goods further – from regional specialties and OCOP products to high-tech products – to consumers nationwide.

Increased benefits, offers, and value for consumers: Through the Vouchers Festival – Super Deals, consumers will have access to many great promotions and offers from reputable e-commerce platforms, brands, and sellers.

The Mega Livestream series "Safety - Peace of Mind - Joy" - One of the highlights of the program.

With the goal of providing a "Shopping Fun, Shopping Fun" and "Safe - Secure - Joyful" shopping experience, Online Friday 2025 strongly focuses on promoting, identifying, and selling reputable, high-quality, and authentic products; and strengthening tools to protect consumers from counterfeit goods, imitations, and commercial fraud. In addition, digital platforms and partners will implement a series of content, entertainment, and shopping activities with a youthful and dynamic style, creating strong appeal and widespread impact.

Connecting the Nation – Elevating Vietnamese Products

Online Friday 2025 attracted widespread participation from businesses, manufacturers, logistics companies, and digital infrastructure solution providers, creating a vibrant ecosystem for online shopping nationwide.

In particular, numerous Departments of Industry and Trade in provinces and cities across the country have actively collaborated in disseminating information, connecting local businesses, and promoting the movement in their respective areas, contributing to the widespread impact of the program.

TikTok Shop and Deli – strategic partners of the program for three consecutive years – continue to work alongside the Ministry of Industry and Trade in promoting the development of e-commerce and spreading the movement of safe, reliable, and enjoyable online shopping to consumers nationwide. 

As co-organizers, TikTok Shop and Deli not only bring vibrant activities to the platform but also support connecting millions of consumers with Vietnamese brands and businesses, contributing to expanding opportunities for domestic product consumption and promoting sustainable growth for SMEs. 

At the event, hundreds of young people experienced the exciting and vibrant "Shop for Fun - Shop and Have Fun" atmosphere.

Ms. Nguyen Kieu Anh, E-commerce Director of Deli Vietnam, shared that Online Friday is an important event for businesses to get closer to consumers, while providing shoppers with enjoyable, secure online shopping experiences and many practical offers. Through a series of creative product experience activities, minigames, gifts, and online and offline promotions in previous Online Friday seasons as well as this year, Deli Stationery aims to spread the spirit of "peace of mind and joyful shopping," encouraging consumers to choose quality goods with clear origins, and working with management agencies and e-commerce partners to build a civilized, transparent, and inspiring online shopping environment.

Along with TikTok Shop and Deli, this year's program has seen strong participation from e-commerce platforms and the entire digital ecosystem, with the involvement of Shopee, Lazada, Sendo, and infrastructure and technology support units such as AccessTrade, Grab, and Viettel Post. In addition, it is supported by many reputable manufacturing and consumer brands including Vinachem, Sao Thai Duong, Doppelherz Vietnam, Sunhouse, Biti's, Bao Minh Pharmaceutical, SKIN1004 Vietnam, and Dear, Klairs.

The event also brought together key organizations, associations, and media partners such as the Vietnam Motorcycle Manufacturers Association, the Industry and Trade Newspaper, VECOM, the Youth Entrepreneurship Support Center (SYS), along with MCN and digital solutions providers like DAKE Group, MCN TikTag, Meta Ecom, Truong Thinh Group, and GOCADO Vietnam, contributing to a rich ecosystem and strongly spreading the spirit of "Vietnamese people prioritize using Vietnamese goods" on digital platforms.

This diverse participation enriches the shopping experience while expanding opportunities to promote Vietnamese products, contributing to boosting domestic consumption and spreading the spirit of "Vietnamese people prioritize using Vietnamese goods" on digital platforms.

Spreading the spirit of "Shopping with peace of mind and joy"

Mr. Nguyen Lam Thanh, representative of TikTok Vietnam.

Representing TikTok Vietnam, Mr. Nguyen Lam Thanh emphasized that TikTok Shop is determined to build and maintain an open and trustworthy shopping environment where consumers not only enjoy a joyful shopping experience but also feel secure in every decision. Mr. Thanh affirmed that the goal of "Safe and Happy Shopping" in the digital environment cannot be built from one side alone. Therefore, TikTok Shop calls for the collaboration of influencers, content creators, and sellers to create and share short videos with the hashtags #SafeAndHappyShopping #ProudOfVietnameseProducts and #OnlineFriday, aiming to help consumers choose high-quality goods, raise awareness of their rights when shopping online, and encourage sellers and creators to adhere to standards of transparency and responsibility.

Mr. Thanh added that sellers and content creators on TikTok Shop are eagerly anticipating Vietnam E-commerce Week 2025, viewing it as a celebration for the domestic e-commerce community. Based on this, TikTok Shop aims to achieve 1 billion views for content related to E-commerce Week created by the community of creators and sellers, thereby driving hundreds of thousands of orders throughout the event.

Mr. Phan Manh Ha, Director of External Relations at Shopee, stated that within the framework of Online Friday 2025, the platform has intensified various programs to enhance user experience, including the application of artificial intelligence (AI) to suggest products better suited to individual needs, and interactive livestreaming features that allow buyers to communicate directly with sellers and learn about product details before making a purchase. Alongside optimizing the user experience, Shopee focuses on controlling the quality of goods and promotional information. The platform is strengthening its system for identifying infringing and counterfeit products based on machine learning technology, and is working closely with legitimate brands and authorities to strictly handle violating vendors and protect consumer rights to the fullest extent. According to Shopee representatives, to ensure a seamless shopping experience during peak periods, Shopee has also collaborated with major payment and logistics partners to speed up order processing and shorten delivery times.

Continuing the role of digital platforms, Vietnamese manufacturing and brand businesses are also leveraging Online Friday to promote digital transformation and business transparency. Mr. Nguyen Van Luyen, Deputy General Director of Vietnam Chemical Corporation, stated that through the Vinachemmart e-commerce platform – an officially sponsored online trading platform – products from national brands that have been associated with Vietnamese people for decades, manufactured by state-owned enterprises under Vinachem, are directly introduced to consumers nationwide. This method ensures clear origin, high quality, and reasonable prices, helping consumers prevent counterfeit and substandard goods, thereby strengthening confidence in Vietnamese products and encouraging the consumption of genuine, safe products.

From the perspective of consumer goods and healthcare businesses, Ms. Ngo Ngoc Anh, Marketing Director of Sao Thai Duong Joint Stock Company, believes that Online Friday is an important channel to strengthen digital trust among shoppers in the context of rapidly developing e-commerce, which also carries risks of counterfeit goods, imitation products, and brand abuse. Participating in the program is also an opportunity for Sao Thai Duong to promote smart consumption, encourage people to choose genuine products from verified channels, and contribute to building a safe, transparent, and positive e-commerce environment for the community.

The program strongly promotes the spirit of "Shop with peace of mind" to every citizen, contributing to building safe, transparent, and positive online shopping habits in the community.

Thanks to the coordinated efforts of regulatory agencies, digital platforms, and businesses, Online Friday 2025 introduces and promotes regional specialties and quality products, bringing them closer to consumers nationwide. This not only elevates the value of Vietnamese goods but also empowers Vietnamese products to confidently compete with international brands, while creating a diverse, convenient, and reliable shopping experience for the community.

Consumers nationwide can access the program's official website: https://onlinefriday.vn/ to find out more information about the program.