First launched in 2014, Online Friday is Vietnam's national online shopping day. Approved by the Government, the Ministry of Industry and Trade (MoIT) is assigned to preside over and coordinate with relevant agencies and units to organize the event. This initiative contributes to economic growth in line with the Government's orientation to leverage technological advantages and seize opportunities presented by the ongoing global Fourth Industrial Revolution (Industry 4.0).

In the era of the digital economy, a successful event goes beyond organization; it must create a powerful media wave and foster substantive connections between stakeholders. The Center for E-commerce Development and Digital Technology (eComDX) provides 360-degree event and media solutions, accompanying the growth of businesses and local provinces.